Pure Country C106.1 is a family owned corporation that consists of KWKZ Radio. KWKZ is licensed in the city of Charleston, Missouri with a 50,000 watt capacity which covers the Bootheel of Missouri, Northeast Arkansas, West Tennessee, West Kentucky, and Southwestern Illinois. KWKZ was granted a new frequency and license and went on the air in the spring of 1993. Keep it Pure, Keep it Country, Pure Country C106.